KIS - Keep It Simple!
"KIS - Keep It Simple!" is Esther's philosophy when it comes to skin care range and/or spiritual/holistic aspects.
Spiritual/holistic concepts or practices need not be so complicated. Esther feels that our daily life is already complicated with so many matters and happenings. Why complicate it further? That is the reason she came up with KIS.
Similarly, when it comes to body and skin care, KIS still applies. Esther keeps it simple when comes to food, daily skin and body care. The more things are simplified, the more life becomes less hassle and easier to live through...She practices this not only for herself, but motivates her family and friends to simplify anything and everything as much as possible.
To conclude, this is one of her favourite Zen Quote,
"Move always towards greater simplicity".
Esther says, "Keep It Simple (KIS) always...You will be amazed how easy life can be...."